The weird thing is, that's obviously meant to draw all people in to play it. But does it?
To me that phrase communicates a certain blandness that a game made for specific audience wouldn't possess. To appeal to everyone the game would have to do away with any morbidity, inappropriate humor, or many other forms of color that would appeal to a specific audience, but not everyone.
That being said, I've played games meant for general audiences (Clue, Monopoly, et cetera), and these can be enjoyable, but still bland to some degree. Can anyone think of a really good example of a game meant for everyone that doesn't sacrifice unique characteristics?